Milestone One Guidelines and Rubric

Overview:
In this first milestone assignment for the final project, you will begin the process of defining the scenario problem for your selected company(Microsoft, Heinz, or American Airlines). As author and businessman Stephen Covey once said, you must begin with the end in mind.
As a corporate economist in this hypothetical situation, you too must understand and define the core problem at hand before beginning any kind of analysis. You will need to employ critical thinking skills to grasp the crux of the problem. Is it a demand-side issue? Is it a supply-side issue?

Or is it a mixture of both, involving production and cost concerns? Only after this consideration
will you be able to map out a plan for analysis and offer recommendations for a solution.
You may encounter additional companies’ \ case studies within your ECO 500 Case Study Course Pack.

However, please disregard them and ONLY focus on the following:
-American Airlines
-Microsoft Corporation
-Heinz Corporation

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